The global customer analytics market is projected to exhibit significant growth, at a CAGR of 16.3%, during the forecast period. This growth is attributed to the rising adoption of big data analytics, increasing deployment of cloud-based services, and significant growth in the retail sector. Customer analytics solutions, along with natural language processing (NLP) technology, can help the retail sector to harness a large number of data gathered through mobile and social media platforms, sales, and inventory departments to deliver a comprehensive shopping experience to its customers. The advent of big data and advanced analytics has also helped organizations to identify customers’ opinions about satisfactory services and their behavior related to products and services.
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