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The global highway driving assist market is expected to see exponential growth in the next few years, reaching $9.88 billion in 2028 at a CAGR of 21.9%. This growth can be attributed to increasing demand for driver safety, advancements in technology, and rising traffic congestion. Major companies in the market include Toyota, Honda, Bosch, Hitachi, and DENSO. Trends in the market include the adoption of AI and machine learning, enhanced sensor technologies, and increasing integration of V2X communication.