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The Next Generation In-vehicle Networking (IVN) Market is experiencing a rapid growth due to the increasing demand for connected, autonomous, and electric vehicles. This overview explores the market, highlighting key trends and developments shaping the future of automotive connectivity and innovation. Major players in the market include Robert Bosch GmbH, NXP Semiconductors N.V., and STMicroelectronics N.V. among others. The integration of Ethernet is a key trend in Next Generation IVN architectures, offering higher bandwidth and scalability.