Hyundai Motor and Kia are two major global automakers that are investing heavily in AI and other data-powered in-vehicle mobility platforms. Hyundai Motor, Kia and Hyundai Mobis made a joint investment of $424 million (563 billion won) to establish an AI research center in the U.S. Hyundai Motor Group President Song Chang-hyun recently underscored the need to fundamentally change the auto production paradigm by focusing on software-defined vehicles (SDV).