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Automated driving has been a focus of investment and research for the past decade, and stakeholders are now looking at the biggest hurdles for the technology. The biggest near-term challenge is finding affordable, useful applications for automated driving. Companies such as Mobileye and Mercedes-Benz are taking a modular approach to bridge the gap between ADAS and automated driving, while Wayve is aiming for improved scalability. Innovation is driving down the cost of systems, with lidar and radar moving to FMCW and 4D imaging respectively.