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AI has the potential to have a much broader effect than just self-driving cars. AI enables personalised design, faster production, more cockpit features, and predictive safety measures, making the automotive business evolve and improve each year. Autonomous vehicles are the most visible implementation of AI in the automotive industry, but AI is essential throughout the entire value chain, from computer vision and smart robots to data science and predictive analytics. AI is also used in the downstream, such as in marketing, customer service, and after-sales service.
