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Snap Inc is investing in AI and augmented reality to enhance user engagement and boost revenue. CEO Evan Spiegel has organized a team of experts to strategize on achieving state-of-the-art advancements in machine learning. This shift follows years of revamping Snapchat’s advertising business, resulting in positive results. Spiegel remains optimistic about Snap’s direction and its ability to innovate in augmented reality and other areas.