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This Tejarah Talks session will explore the opportunities and challenges presented by Web 3.0 technologies, which decentralize power from platforms and improve security, privacy, and scalability. It will discuss the potential of Web 3.0 to deliver an Internet that is easier to use, with increased personalization and user experience, helping businesses understand their customers better and tailor marketing campaigns to specific groups. Technologies such as AI, blockchain, augmented reality, and the Internet of Things will be discussed.