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L’Oreal’s connected device that prints lipstick for its Yves Saint Laurent line is an example of how advanced technologies and customer touchpoints are creating powerful customer experiences (CX) that boost satisfaction. Our survey of 6,200 customers uncovered seven CX factors that directly influence customer satisfaction, such as convenience, choice, navigation, and payment. Business leaders should focus on frictionless commerce, consider augmented experiences, and emphasize intuitive interactions to enhance their companies’ CX and drive greater satisfaction.