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In 2023, many companies in the United States will focus on augmented and virtual reality (AR/VR) applications. These companies are leading the way in creating innovative new products and services that blend the physical and digital worlds. Microsoft, Google, Oculus, HTC Vive, Sony, Samsung, and Magic Leap are some of the biggest names in AR/VR. These companies offer various products and services for consumers to explore and take advantage of, and are playing an increasingly important role in the future of technology.