Add to Favourites
To login click here
On International Women’s Day 2023, Vedanta Aluminium, India’s largest producer of aluminium, launched an Augmented Reality (AR)-led campaign to attract more women professionals to the manufacturing industry. The campaign, called ‘Sorting Hard-Hat’, uses a selfie filter to match viewers’ personalities with desirable attributes for various departments at Vedanta Aluminium based on the ‘Thinking Hats’ concept. Leveraging AR for the manufacturing sector, the campaign seeks to enhance gender diversity and encourage more women to consider a career in the industry.