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Artificial Intelligence (AI) is revolutionizing the customer experience in the e-commerce sector, from personalized recommendations to streamlined search processes. AI-powered search engines are providing more accurate search results, while chatbots and virtual assistants are providing real-time assistance. AI technologies are also being used to improve logistics, automate customer service tasks, and enhance security. All of these applications are contributing to a more enjoyable and efficient shopping experience, driving the industry forward.