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In 2023, businesses faced a year of uncertainty due to geo-political tensions, supply chain issues, and rising costs and a tight labour market. As a result, many organisations paused spending on major projects and scaled back staffing efforts. However, the rise of machine learning and generative AI has seen business optimism steadily grow, and many experts from the consulting sector see AI as one of the defining factors of the coming year. Deloitte’s ‘Measuring Value from Digital Transformation’ report suggests that consultants should focus on helping clients get the most from their technology spending, while avoiding potential pitfalls.
