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As businesses strive to meet the ever-evolving demands of their customers, they are turning to innovative strategies that blend artificial intelligence (AI), personalization and seamless omnichannel interactions. In 2024, voice and conversational user interfaces will become crucial, requiring investments in voice-enabled technologies for enhanced customer interactions. Hyper-personalization, driven by advances in AI, is projected to accelerate in 2024. AI-driven personalization at scale enables brands to automate the process of creating personalized experiences for each customer, making them feel understood and seen as a market of one.
