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Artificial Intelligence (AI) has been around in concept for centuries, but it was not until the 1950s when Alan Turing and John McCarthy began to explore the concept in practice. AI has since progressed and has come of age with the proliferation of the cloud and the capability to cost-effectively store and use vast amounts of data. Generative AI has been the focus of recent attention, but adaptive AI is also being used across many industries to solve real business problems. Two strategies for harnessing the power of AI to amplify greater benefits are discussed.