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In 2024, Conversational Marketing and AI-driven interactions will have become integral components of the business landscape, reshaping the way companies engage with their customers. Artificial Intelligence (AI) will play a pivotal role in enhancing the quality and efficiency of these interactions, allowing companies to employ predictive analytics to anticipate customer preferences and behaviors, enabling them to tailor their marketing messages in real time. AI will also empower sales teams with predictive lead scoring and intelligent automation, resulting in faster response times, improved lead conversion rates, and ultimately, increased revenue for businesses.