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Artificial Intelligence (AI) has become an integral part of marketing, driving efficiency, personalisation, and strategic decision-making. AI is unlocking new horizons in customer engagement and brand loyalty, allowing businesses to create meaningful and tailored consumer experiences. AI technologies such as machine learning and natural language processing are key to creating adaptive marketing strategies. AI-driven chatbots have revolutionised customer interaction, leading to a 40% reduction in response time and a 35% increase in issue resolution efficiency.
