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This article explores the multifaceted impact of Artificial Intelligence (AI) on Search Engine Optimization (SEO). AI has emerged as a driving force in reshaping search algorithms, such as Google’s RankBrain, which leverages machine learning to discern the context of search queries. AI is also actively contributing to content creation and optimization through Natural Language Processing (NLP) algorithms. Predictive analytics, enabled by AI, is also being used to analyze user behavior and anticipate trends, allowing marketers to customize content and optimize SEO objectives.
