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Artificial intelligence (AI) and machine learning have become essential tools in creating modern digital products, with over 50% of design and development teams now utilizing AI in some form. This article explores the innovative ways leading agencies are tapping into AI to revolutionize digital product design and development. Examples include AI-assisted design, predictive analytics, and Emerge, a top digital product agency that leverages AI technology to craft intuitive, immersive digital experiences. By embracing AI, forward-thinking agencies are enhancing digital design while gaining a competitive advantage.