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Generative AI is a type of artificial intelligence that is becoming increasingly popular due to its accessibility and versatility. It is used to create written, oral, and visual content to help with various business operations. AI is categorized into three main types: Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI), and Artificial Superintelligence (ASI). Generative AI is one of the four subtypes of AI and involves AI systems that create content based on their training. It is important to understand the basics of AI and explore its different capabilities to determine which type of AI will have the greatest return on investment for a business.