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Microsoft and Google have both recently announced plans to use AI to scrape the web, distill what it finds, and generate answers to users’ questions directly. Satya Nadella, Microsoft’s CEO, describes this shift as a new paradigm with the potential to redraw the landscape of modern tech. This article outlines seven of the biggest challenges facing the future of AI search, from bullshit to culture wars and the end of ad revenue. The biggest problem for AI chatbots is the technology that underpins them, known as large language models, which are known to generate false information.