Tom Hanks recently posted a computer-generated photo of himself on Instagram to warn his fans about an advertisement using his image without his permission. This highlights the potential of AI, as well as its dark side. AI and advanced analytics allow vast volumes of data to be assessed quickly and with greater sophistication than ever before. This has led to better predictive models and FinTech partnerships, which are helping to deliver personalised services for customers. Banks are using AI to improve their services and protect customers from fraud. HSBC has established a set of AI ethics considerations and principles to maintain customer trust. They are already using AI to improve customer services and increase the efficiency of their processes.
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