Startup Spotlight: Jordan-based Smart Green Is On A Mission To Digitally Transform Conventional Farming Practices Across The Mena Region

Mohammad Zeinati, founder and CEO of Jordan-based agritech startup Smart Green, began his journey into sustainable agriculture after volunteering at a lemon tree farm. Smart Green uses Industry 4.0 technologies such as AI, cloud computing, IoT, and machine learning to digitally transform traditional agricultural practices. Their main offering, Fertigo, is a smart irrigation and fertigation system that aims to address water scarcity and is the first to offer Arabic language support.