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Companies are facing challenges with the rapid growth of unstructured data, driven by factors such as mobile technology, cloud computing, machine learning, and emerging technologies. Rob Lee, chief technology officer of Pure Storage, explains that modern unstructured data needs to be organised, accessed, and processed faster than ever before. Traditional hard disk-based storage solutions are being replaced by flash storage, and the enterprise data storage market is projected to rise at a CAGR of over 6% from 2021 to 2026.