The article discusses the impact of the Internet of Things (IoT) on e-commerce and the strategies that e-commerce marketplaces can adopt to harness the full potential of this technological revolution. It explains how IoT enables physical objects to establish connections and exchange data, creating opportunities for more efficient and automated systems. It also highlights the various applications of IoT, such as agriculture, power, gene therapies, smart cities, edge computing, big data, medicine and healthcare, and smart homes.