The global customer experience management market size is expected to expand at a CAGR of 15.3% from 2023 to 2035. Companies are engaging in customer experience management solutions to provide better service and retain customer loyalty. Additionally, an increasing number of businesses are utilizing analytics to gain insights into customer behavior and preferences, which is expected to drive market growth. Digital technology such as artificial intelligence and automations are also being deployed to boost market growth. Key customer experience management market players include Adobe Inc., Avaya Inc., Genesys Cloud Services, Inc., IBM Corporation, Nice Ltd., Verint Systems Inc., Sprinklr Inc., Medallia Inc., Open Text Corporation, and Oracle Corporation.
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