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In today’s digital age, businesses need to strengthen their communication strategy and improve customer touchpoints. Chatbots powered by AI and ML can help resolve customer inquiries, but they lack the ability to address complex sentiments and provide empathy. To differentiate themselves, brands need to add the human touch to their customer service delivery while maintaining efficiency and performance. Combining the conversational empathy and intelligence of generative AI with AI-powered automation tools can revolutionise the way businesses interact with customers and improve the customer experience.
