Entrepreneurs have the potential to create entirely new ways of providing goods and services through technological innovations. This requires a certain level of comprehension about what kinds of technologies are available, as well as how they can enhance products and services with digital capabilities. Our research aimed to find out what competencies entrepreneurs need so that they can best use current technologies to seize opportunities and create successful businesses. The study found that the technology landscape is vastly complex due to the potential for integration, as well as the fact that technologies are constantly evolving. The core competencies needed to tackle the new age technologies and reap the potential rewards include innovation, creativity, and the ability to collaborate, communicate, and understand the customer.
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