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In times of economic volatility, it is possible to find opportunity. Three ways to do this include leveraging the power of Artificial Intelligence (AI) and the Internet of Things (IoT) to create digital twins, investing instead of trimming budgets, and focusing on customer experience. AI and IoT can be used to create digital twins to model real-world scenarios and gain valuable insights. Investing instead of cutting budgets can help businesses ride out the storm. Focusing on customer experience can help businesses stay competitive and build loyalty.