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AI has revolutionized the way businesses collaborate internally and interact with customers. Conversational AI is a valuable tool for brands to deliver exceptional customer experiences. This Round Table discussed the benefits of conversational AI, the challenges of implementing it, and how it might evolve in the future. Noam Mor from Vonage discussed how conversational AI has enhanced UC by meeting the needs of dispersed workforce collaboration while maintaining customer engagement. Generative AI can improve the agent experience by predicting the next best actions, generating recommended responses and assisting with summaries.