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The automotive industry is undergoing a transformative shift with cars evolving into data centres on wheels. Bhuwan Lodha, chief digital officer of the Mahindra Group, stresses the role of data and digital innovation in shaping the future of the sector. Customers are increasingly seeking personalised and connected experiences, and there is a growing demand for sustainable and eco-friendly transportation solutions. The rise of electric vehicles and autonomous driving are reshaping the automotive landscape, with vehicles of the future having much fewer moving components and requiring different experiences for usage, servicing and repair.