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AI technologies have created new opportunities for businesses to leverage AI-powered hyper-personalization to improve customer experience (CX). AI algorithms, usually associated with machine learning, can be used to build recommendation systems that provide personalized product recommendations to customers. Advancements in machine learning models, such as deep neural networks, are gaining traction and achieving remarkable success in image recognition, natural language processing, and recommendation systems. These models are capable of learning from customer data to provide better recommendations.
