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Continuous testing is a software testing approach in which tests are automated and run throughout the software development life cycle. It is a part of the continuous delivery (CD) process, in which software changes are delivered to customers continuously and iteratively. Continuous testing aims to identify defects and issues as early as possible, reducing the cost and time of fixing them later. It provides immediate feedback to the development team, helping them to detect and address potential problems quickly and efficiently. Advantages of implementing continuous testing include identifying bugs earlier, providing immediate feedback to developers, and minimizing business risks.