Companies are looking for ways to adapt their big data and AI projects during an economic recession. One way to do this is to focus on existing customers, as it costs less to retain them than to gain new ones. AI and advanced analytics can be used to increase customer satisfaction, as well as to improve product recommendations, marketing campaigns, and lead generation. Additionally, consumer data can be used to gain insights into consumer behavior. Finally, AI and analytics can be used to enable employees to get more work done.
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