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Smart tech is revolutionizing customer experience (CX) and customer expectations are rapidly evolving due to the integration of advanced technologies. The global IoT market size is expected to reach $650.5 billion by 2026, with a CAGR of 16.7%. Smart tech has already made a significant impact in personalization, providing real-time support to customers in the form of virtual assistants and bots, as well as targeted marketing campaigns and personalized product recommendations. Companies must adapt to meet these demands and stay competitive.
