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Artificial Intelligence (AI) is a hot topic in the business world, and its potential benefits are undeniable. However, customers have concerns about AI, such as its ethics, security, and potential for robots to take over. To ensure customer loyalty and trust, businesses must develop an AI strategy that focuses on efficiency, cost savings, and a positive customer experience. To maximize investments, businesses should identify the touchpoints where AI can be most effective and research customer needs to ensure AI-powered tools address real customer needs. Brands can establish trust by offering personalized experiences and ensuring customers that their data is secure.
