Apple has been working on Artificial Intelligence and Machine Learning for decades, but is more cautious about publicly touting its own AI prowess in light of recent controversies. Ben Bajarin for Fast Company believes that Apple could compete with its core differentiators such as Silicon, Privacy, Developers, and User Data. Apple could use a mix of third-party large language models and smaller models trained on their own proprietary data to create a unique generative AI experience for each user. Apple has made significant strides in the fields of Artificial Intelligence and Machine Learning, such as Core ML and Siri.
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