Shifting Paradigms Of E-commerce: How Data Science Is Transforming The Space

E-commerce companies have been leveraging data science to gain actionable insights from customer data and to optimise their marketing efforts. Predictive analytics is used to predict customer behaviour, while machine learning algorithms can classify products, analyse customer reviews, and detect fraud. Data science can also be used to optimise pricing and inventory management, as well as to improve the quality of products and services.