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AI is becoming increasingly important in delivering personalized customer experiences to loyal users. AI has the power to completely eliminate trial-and-error methods for delivering customer experience to omnichannel users. AI is creating a wealth of opportunities for CX-driven brands in its current form, and can be used to further improve engagement rates with better and faster personalization. This article highlights the role of AI in CX in five areas of application, such as churn analysis and retention management, Big Data analytics, and more.