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Technology companies are often on the front lines of testing new capabilities and pushing vendors to extend product features. Advances in cloud, containers, IoT, and AI have enabled companies to rewrite legacy business processes. Technology entities move quickly when they see a new market opportunity and are focused on improving the customer experience. To keep up, they need CRM platforms that are flexible and composable. 83% of tech leaders say that CX is key to staying competitive and plan to increase their CX budgets in the next 12 months.