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No-code and low-code platforms are becoming increasingly popular due to the shortage of IT specialists, the need for process automation and the demand for rapid digitization. According to Gartner, the no-code and low-code platform market is expected to grow from $3.47 billion in 2019 to $12.3 billion in 2024. No-code platforms make it easier to create products without needing to write any code, and external examples of companies that have successfully used no-code in their product approach include Airtable and Zapier. Cloud technologies are also becoming increasingly popular, and require testing and analytics, which can be done using the low-code and no-code approach.