Amazon has launched a new cloud-based generative AI service called Bedrock, as well as new EC2 cloud instances and a free tier to its CodeWhisperer service. Bedrock provides a selection of AI foundation models, which can be customised using the customer’s own data and integrated with other applications on AWS. Foundation models from third-party AI companies are also accessible via an API, as well as Amazon’s own Titan models. Amazon also announced two new Titan models, both currently being previewed by a limited number of customers. The blog post emphasises the safety provisions and the pursuit of “responsible AI” in its models.