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Amazon has released a new artificial intelligence (AI) platform called Amazon Bedrock that will allow businesses to build custom chatbots, generate and summarise text, and make and classify images based on text prompts. Bedrock will offer a service that lets customers customise the core AI technologies with their own data to create a unique model. It will also offer a menu of models offered by other companies, such as AI21 Labs, Anthropic and Stability AI. The platform will allow businesses to create targeted ad campaigns by feeding it data so it can generate product social media posts, display ads, and web copy for each product.