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AI has been in development for centuries, and today it bears significant fruits for businesses, particularly when implemented in sales functions. Natural Language Processing (NLP) systems can understand spoken or written sentences, and are used in the form of chatbots to assist customers with their research and answer questions. Chatbots can help to qualify previously unknown visitors to a website, and can cover off-hours when there are no representatives available. However, AI-powered bots lack nuance and cannot always provide the answers customers are looking for.