Latitude, a small startup, created AI Dungeon, a text-based role-playing game that uses OpenAI’s GPT language technology. As AI Dungeon became more popular, the cost to maintain the game began to skyrocket. Content marketers were also using AI Dungeon to generate promotional copy, adding to the company’s AI bill. Analysts and technologists estimate that the critical process of training a large language model like GPT-3 could cost over $4 million.
