Add to Favourites
To login click here

David Berlo’s SMCR (Source/Sender Message Channel Receiver) theory, developed in 1960, is still relevant today and is an important reference point for any discussion on communication theory. This is especially relevant when discussing Artificial Intelligence (AI) in the context of Sri Lanka, where there is a need to bridge the gap between those with a background in AI and those who are unfamiliar with the technicalities of the subject.