Add to Favourites
To login click here
This article discusses an upcoming workshop led by Associate Professor of Marketing Liye Ma, who will guide participants in connecting big data, machine learning, predictive AI, and generative AI to maximize marketing decisions and outcomes. The workshop is ideal for mid- to senior-level marketing professionals looking to apply AI to improve marketing performance. Ma will review current AI technology and tools, evaluate their use in business operations, and convey a high-level understanding of technology trends.