Apple’s AI strategy is to integrate AI features across its devices and apps, including Siri, to compete with other tech giants such as Google and Microsoft. The company is also partnering with OpenAI to bring their ChatGPT chatbot to Apple devices. Some of the features announced are similar to those already found in competitors’ products, such as Gmail and Microsoft’s Copilot+ PCs. Apple’s stock price declined after the announcement, highlighting the intense competition in the AI market. Apple’s AI strategy is seen as trailing behind other companies, such as Microsoft, which has surpassed Apple as the most valuable US listed company. The rise in Nvidia’s stock price, along with the decline in Apple’s, has made Nvidia the second most valuable company after Microsoft, demonstrating the growing importance of AI in the tech industry.
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