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Retailers are incorporating innovative technology, such as augmented reality, robotics, and mobile apps, to enhance the customer experience and improve operations. Macy’s has installed an AR mirror in its Disney shop-in-store, while Walmart expands its InHome delivery service to more households. Forrester predicts that global e-commerce will reach $6.8 trillion by 2028. Michaels is using its physical stores as omnichannel supply chain hubs, and Tractor Supply’s new distribution center is testing robotics technology.