The article discusses the use of AI technology and smart employer branding tactics to attract and retain top tech talent in a competitive job market. By optimizing digital employer branding content for machine learning models, companies can “hack” algorithms and put their job opportunities in front of ideal candidates. AI-powered recruitment tools, such as chatbots and NLP algorithms, can save time for both employers and candidates by automatically surfacing and prioritizing top applicants. AI can also help predict cultural fit and team dynamics, ensuring a higher success rate in new roles.
